Roy Morgan Research shows market leading approach

Latest independent research shows the customer owned banking sector is the market leader on customer satisfaction, offering everyday Australians a balanced approach to banking that rivals can’t match.

The Roy Morgan Research analysis conducted last month found that for Main Financial Institution, the ‘Mutual Sector’ (92.2%) outperforms the ‘Major Four Banks’ (81.1%).

Industry body Abacus today said the market leading results reflect the relationship between customer owned banking institutions and the one in five Australians they serve.

“We see through these figures the outstanding relationship our industry has with customers and the way the customer owned business model delivers for consumers,” Abacus CEO Louise Petschler said.

“As an industry we see customer satisfaction as a significant measure of our performance, so these latest results are very pleasing, as we stay ahead of the pack yet again.”